WEBTOON launched an ad campaign to capture the attention of the target audience, making them aware of their product or service. By using impactful messages, creativity, and effective media placement, the campaign tries to connect with current and new users emotionally or intellectually. This builds a strong brand identity and fosters loyalty. Overall, the goal of the campaign was to generate interest, increase sales, and influence consumer perception and preferences for WEBTOON. The campaign was launched across multiple locations including Los Angeles, Chicago, and New York City.
The collaborative efforts of the design team enabled us to effectively engage diverse audiences across three major cities. Specifically, I was responsible for developing and preparing vector files for our campaigns in Chicago and Los Angeles. To maximize exposure, we strategically positioned these designs in high-traffic transportation hubs, including train stations, subways, and buses.
Los Angeles: Fairfax and Wiloughby, Big Blue Bus
Chicago: Damen Blue Line Station, Logan Square Station, Big Bus Chicago