WEBTOON has revolutionized the way we consume and engage with comics, fostering a vibrant and passionate community of fans. As an art director tasked with overseeing WEBTOON merchandise, my creative direction was to capture the appeal of these unique stories and combine them with modern fashion trends.
From concept to creation, I would immerse myself in the diverse worlds and characters that populate this digital platform, drawing inspiration from their vibrant art styles and captivating narratives. Combining bold graphics, intricate details, and clever storytelling elements, I would lead the team to create designs that not only resonates with hardcore fans but also entices newcomers to explore the colorful and immersive universe of WEBTOON. Each design would strive to reflect the spirit of individual series, creating a wearable canvas that invites fans to proudly showcase their love for their favorite WEBTOON titles.